Does anyone need it?
The problem, current alternatives and cost of the status quo.
Product discovery / before code
Test the idea before you pay to build it.
A product idea assessment clarifies the problem, evidence, risks and first experiment. The answer does not have to be an app. It has to be a better investment decision.
Describe your ideaWhat we assess
Four product risks.
Can people use it?
The flow, context and moment in which value appears.
Does the outcome justify the investment?
The model, cost, process impact and decision metric.
Can we deliver it responsibly?
Data, integrations, security, team and constraints.
Outcome
You should know more after the conversation than before it.
Largest uncertainty
The single risk with the strongest impact on the investment.
Least expensive test
An experiment, prototype or analysis needed before delivery.
MVP boundaries
One complete moment of value and an explicit not-now list.
Next decision
The criterion for investing, changing direction or stopping.
Prepare
Useful reading before the call
Next step
You do not need a finished specification.
A description of the user, current situation and intended outcome is enough. We will structure the rest.
Request an idea assessment